The competition slogan, Creating History Together or Razem tworzymy przyszłość in Polish or Творимо історію разом / Tvorymo istoriyu razom in Ukrainian, was announced along with the logo. The slogan reflects the fact that Poland and Ukraine were united in the past as one country and now represent ambitions of two eastern nations to perform the best tournament in the history of European Championship.
The official logo for the tournament was unveiled at a special event at Mykhailivska Square, Kiev, on 14 December 2009. It takes its visual identity from Wycinanki or Vytynanky, traditional form of paper cutting practised in rural areas of Poland and Ukraine. The art form symbolises the nature of the rural areas of both countries. As part of the event, landmark buildings in the eight host cities were illuminated with the tournament logo.
The logo consists of several graphical elements. Flowers are blooming on either side represent the host country. Representation is emphasized through the use of the flag colors of both countries. Graphic elements of interest and ball displays depicting aspects of the human symbol of humanism tournament, joy, celebration, sportsmanship, festive.
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